Interesting interactive site to visit – Interactive Vietnam Veterans Memorial.  Just heard from one of the creators, Chris Willis, VP Social Media, Footenote.com, who worked with a team to take pictures of the wall (6500) and then opened the site where people can share memories, memorabilia (including super 8 film), etc.  You can search the wall, browse names by category, enlistment types, service, and home town.   This new site ended up on the front page of CNN on Apr 2.  Very interesting. Footenote.com also has a partnership with the US National Archives.  Check it out.

At Information Today’s Buying & Selling eContent 2008 event, Y.S. Chi, Vice-Chair, Elsevier gave a great analogy about the different levels of content available to users.  He compared content to baseball.  You can watch a ball game from the bleachers, from box seats, from a private suite with pop-up screens and access to stats, video clips, etc., or from your TV at home.  It’s the same content, the ball game, but the user experience is different.  I love this example.  Chi also listed 8 ways information can retain value:  personalization (content tailored to you), immediacy (early content is better), interpretation, authenticity, accessibility, embodiment (tangibility), patronage and findability.