We always knew it, but now the research confirms it: people spend half their time on the web viewing “content” - videos, news, “stuff” (as I so articulately call it….”text” seems rather presumptuous). Interesting implications for libraries……the clients are there, ready to view, watch and read…..do they know that the library is there with “stuff” to view, watch and read? Are they connected with the library’s website from a search engine? (there’s a 35% increase in search engine use too). Unfortunately, it’s pretty rare that a public library site comes up in a search engine listing unless an individual is specifically looking for the library. How often are libraries optimizing their sites and ensuring their tags are getting picked up by the engines? Well, people want “stuff” to view, and the libraries have it….so now on to the work of getting the library “stuff” picked up by the engines.
What does the Nielsen/NetRatings research show is decreasing? E-mail (no surprise) and time on commerce sites. And, as we also suspected, IM is increasing too. Personally (and professionally), I rely on IM for quick chats with colleagues and kids, turning first to my phone and only, failing that, to e-mail.