Blogger Loic Le Meur, EVP, Europe for Six Apart and author of “Blogs pour les pros”, gave a great talk about blogs and the enterprise giving lots of great examples of organizations using blogs. He emphasized:
* searching using Technorati, PubSub, Feedster & Blogpulse
* evaluting what people think of your organization and products
* creating communities of influencers
* creating blogs “de marque” like Blackberry & Skype.
Unfortunately he ran out of time before discussing podcasts and videoblogs. Next time!